HOAX: This website advertising recruitment at Naivas recruitment is fraudulent
This website purporting to advertise job opportunities at Naivas Supermarket is a HOAX.
The site claims Naivas Supermarket has 11 open positions with the salary ranging from Ksh17,000 to Ksh34,000.
The “Explore Opportunities” tab directs applicants to the alleged job openings, each detailing basic salary and medical allowances. It also includes an application section for each role.
Selecting a role, such as “Sales Attendant,” opens a form requesting personal details such as name, phone number, email, and education level.
When a user submits the form, they are directed to a confirmation page stating that the applicant’s qualifications match the role. It also shows remaining openings and encourages applicants to proceed.
The next step prompts applicants to pay a purportedly refundable KSh130 fee, with a claimed refund code provided. The site states that those who pay will be given priority and that refunds will be processed within two weeks of final hiring decisions.
But is the site authentic?
The post uses pressure tactics by displaying messages like, “Only two spots remaining” and “Secure your position. Takes less than two minutes”. This is a red flag.
Moreover, the site requires prospective applicants to pay an application fee, which is another red flag.
The suspicious site uses the URL https://naivasjobs.site/, while the official Naivas website is https://naivas.online/. A WHOIS search shows the fake site was registered on 7 September 2025, whereas the legitimate Naivas domain was registered on 20 October 2021.
Legitimate sites tend to be older than hoax sites, which also tend to have hidden details about the registrant, raising suspicion.
There is no evidence of the alleged recruitment on Naivas Supermarket’s official website or verified X (formerly Twitter) and Facebook pages, where job openings are typically posted.
On 12 September 2025, Naivas disowned the fraudulent website, warning the public that it does not recruit via unofficial platforms or request payment during its hiring process.
PesaCheck examined a website advertising recruitment at Naivas Supermarket and found it to be a HOAX.
This post is part of an ongoing series of PesaCheck fact-checks examining content marked as potential misinformation on Facebook and other social media platforms.
By partnering with Facebook and similar social media platforms, third-party fact-checking organisations like PesaCheck are helping to sort fact from fiction. We do this by giving the public deeper insight and context to posts they see in their social media feeds.
Have you spotted what you think is fake or false information on Facebook? Here’s how you can report. And, here’s more information on PesaCheck’s methodology for fact-checking questionable content.
This fact-check was written by PesaCheck fact-checker Rodgers Omondi and edited by PesaCheck copy editor Paul Tajuba.
The article was approved for publication by PesaCheck chief copy editor, Stephen Ndegwa.
PesaCheck is East Africa’s first public finance fact-checking initiative. It was co-founded by Catherine Gicheru and Justin Arenstein, and is being incubated by the continent’s largest civic technology and data journalism accelerator: Code for Africa. It seeks to help the public separate fact from fiction in public pronouncements about the numbers that shape our world, with a special emphasis on pronouncements about public finances that shape government’s delivery of Sustainable Development Goals (SDG) public services, such as healthcare, rural development and access to water / sanitation. PesaCheck also tests the accuracy of media reportage. To find out more about the project, visit pesacheck.org.
PesaCheck is an initiative of Code for Africa, through its innovateAFRICA fund, with support from Deutsche Welle Akademie, in partnership with a coalition of local African media and other civic watchdog organisations.